Imoh Etuk

Technology

The ABCD of digital marketing

The A.B.C.D of Digital Marketing

In a layman sense ABCD simply means basic things to know before venturing into anything in life. It is not just enough to move into something you hardly know about.  For instance, before you start up a new business, you must have a set goal, reason to start, and be able to evaluate what it …

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For brands with purpose, the future is authentic

Brands are increasingly expected to make a difference to more than the corporate bottom line. Organisations have been so successful at articulating their brand values, that brand leaders now feel the weight of consumer expectation to make a positive difference in the world – environmentally, socially, politically. This expectation is reshaping brand marketing, requiring a …

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Internet turns 30 this month, inventor rues hijack by crooks

Thirty years ago this month, a young British software engineer working at a lab near Geneva invented the world wide web, later known as internet, for scientists to share information that would ultimately change humanity.  But three decades after his invention, Tim Berners-Lee has warned that his creation has been “hijacked by crooks” that may …

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Experts task FG on digital strategy, human capital growth

Reacting Engr. Olusola Teniola, president, Association of Telecommunications Companies of Nigeria (ATCON) said: “NCC stated that we had achieved 30.9% broadband penetration using mobile broadband subscription numbers which includes multiple SIM users and machine-2-machine (m2m) connections. Experts in the technology sector have called on the Federal Government to enthrone a digital strategy that will reposition …

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