Imoh Etuk

Marketing

Guidelines for Defining Digital Ads

Happy New Month Peeps! I’m glad to welcome you to the Month of November. Last Month, we looked at  some of the overall strategies you need to succeed as a digital marketer, did you miss it? Don’t worry you can always read it here. Now, after you have succeeded as a digital marketer, isn’t it …

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Digital Marketer, you need these Strategies to Succeed

The word “strategy” , in spite of being a word favored by the shiny suits of the world, really just means thinking about why you’re doing something before you actually do it. Before getting started with setting up strategy, you need to know about the A.B.C.D of digital marketing So starting your digital marketing strategy …

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The ABCD of digital marketing

The A.B.C.D of Digital Marketing

In a layman sense ABCD simply means basic things to know before venturing into anything in life. It is not just enough to move into something you hardly know about.  For instance, before you start up a new business, you must have a set goal, reason to start, and be able to evaluate what it …

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For brands with purpose, the future is authentic

Brands are increasingly expected to make a difference to more than the corporate bottom line. Organisations have been so successful at articulating their brand values, that brand leaders now feel the weight of consumer expectation to make a positive difference in the world – environmentally, socially, politically. This expectation is reshaping brand marketing, requiring a …

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