Imoh Etuk

Computer

For brands with purpose, the future is authentic

Brands are increasingly expected to make a difference to more than the corporate bottom line. Organisations have been so successful at articulating their brand values, that brand leaders now feel the weight of consumer expectation to make a positive difference in the world – environmentally, socially, politically. This expectation is reshaping brand marketing, requiring a …

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Internet turns 30 this month, inventor rues hijack by crooks

Thirty years ago this month, a young British software engineer working at a lab near Geneva invented the world wide web, later known as internet, for scientists to share information that would ultimately change humanity.  But three decades after his invention, Tim Berners-Lee has warned that his creation has been “hijacked by crooks” that may …

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